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How to Optimise Your Blog Bounce Rate

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Recently set up your blog channel? Started posting some good articles and wonder why it may not be taking off as quickly as you would've hoped? Well, you've only made your first drop in a vast ocean. If your content is holding your reader's attention for a matter of seconds, it can harm your website bounce rate, and Google can issue a penalty. This may not be the best news that you want to hear; however, we've lovingly created this blog post to talk about all the ways you can optimise your blog bounce rate.

 

Browsing mobile friendly webpage

 

Is your website user-friendly? 

Users overall are spending more and more time online which is great, but also means we need to ensure we have a user-friendly website. Having a website that offers a good user experience ensures they're enjoying spending their time on your blog. Therefore, they're more likely to explore other pages on your website rather than clicking off when they feel frustrated about the website. This means you'll have a lower bounce rate and a better score from Google, lovely. 

 

mobile phone

 

Mobile optimised? 

The percentage of mobile users browsing the web is growing every year. The switch to mobile browsing means that we need to optimise our websites to handle mobile users. By mobile optimising your site, you can ensure that users can comfortably carry on reading your latest blog without being annoyed by a poor mobile optimised page. By having a mobile optimised website you're taking the nessesary steps to ensure your bounce rate is not impacted.

 

Page load speed

Nothing is more irritable than a webpage taking forever to load. A blog post with a page load speed taking longer than 0.5 seconds increases the chance of users leaving the page before it completely loads, thus harming your bounce rate. One main factor impacting on your load speed is the images on the page. While having high-quality images is a must for any webpage, uploading the largest image size isn't the best. By uploading images in the correct size dimensions, you are guaranteeing minimal page loading. An image larger than the container means that the user has to wait to load the large image and then squish into the container. All of this happens while the page is loading which slows the load page speed massively. Checking your images ensures your page load speed isn't a contributing factor to your bounce rate. 

 

website analysis

 

Google Tag Manager can help

Google sees a bounce as someone clicking onto your web page who made no interactions and left the page. A user who visited your page and then viewed another page on your site registers as an interaction which means no recorded bounce. However, this does mean that a user can visit your blog page, read your blog and then decide to leave your page without clicking further onto any other pages on your site and still register as a bounce. To reduce this unfortunate situation, we're able to use Google Tag Manager to track other interactions. By monitoring more interactions, you'll be able to influence your bounce rate positively. 

Using Google Tag Manager means we can follow more important events that occur on your blog page. Examples such as tracking an email newsletter submission, CTA buttons or social media buttons on your page. Monitoring these addition interactions means that we're able to influence your bounce rate positively.

 

Conclusion

We hope you found these actions helpful for your blog bounce rate. Optimising your bounce rate encourages you to work out what content is best for your audience, find out what aspects of your website need to be optmised while also improving the health of your website. It's one key factor of SEO that every business should pay attention to help kick their blog page off with the best start.

At Webdesign7, we've been designing and developing websites with over 15 years experience meaning we're able to create the best possible user experience. If you're interested in finding out more about what we do then visit our website.