What is a CTA Button and Why Every Website Should Have One?

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What is a Call-to-Action button?

Call-to-action aka (CTA) buttons are buttons you add in your website and landing pages to influence users towards your goal conversion. CTA's are the part of a webpage that the user needs to click to take the action you want them to take. CTA buttons can vary in size and style, depending on what your conversion goal is. Some typical examples of call-to-action buttons are:

- Add to cart buttons

- Free trial sign-up buttons

- Get in touch now


CTA buttons have a very targeted goal: to get your user clicking and to complete a conversion.


Action packed text: 

When designing a CTA button, they should feature striking, action-oriented text. Instead of using words such as "submit" and "enter" you should use more action-packed words like "get," "reserve," and "try." Your action words should go along relating to your offer, such as:


- Try our 14-day free trial 

- Get in touch now


As you can see from our website, we have plenty of CTA's nudging our users to view our portfolio or to get in touch with us to discuss how we can help.


webdesign7 cta button


The colour makes the difference:

Using a striking colour that stands out, such as our client Tickets to Wimbledon, will help catch users attention on the web page. The main aim for CTA is to be clicked so using a striking colour with increase the chances of users clicking. 

ttw cta button


Using a different shape

Different button shapes can also impact the clickability when attempting to craft the perfect CTA button. Deciding if you want to go with a more rounded button shape such did our client WeGoLingo did or a button with square edges. It's not easy to say what works better as both styles are common, but you can A/B test shapes and see what works best for your website.

wegolingo cta button


Keep it Short

Keeping the CTA button copy text to the minimum will ensure users will be able to understand the purpose of the button quickly when browsing the webpage. The longer the CTA text, the less impact the action keyword will have on the user. 


Regular testing of your CTA buttons

Testing CTA buttons is essential to continually find the optimal conversion rates. If you haven't performed much A/B testing, the call-to-action buttons are a great way to start. Making easy-to-make changes can have dramatic effects. Test the position, colour, style, text and shape – changes big or small can have a significant impact. 


a b testing



CTA buttons are an essential way to help push users in the right direction of your website goal conversions. Based on your design and layout, you can have your CTA in many places and styles. Regular testing will cause your CTA button to perform better and better. With every change made, you get close to see what makes your users want to find out more! 

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